I built this because nobody else was putting it all together.
Performance programs ignore what’s going on in your head. Health programs ignore how men actually live. I got tired of watching men fall through the gap between the two, so I built something that covers both.
JOEY SPARKS
— THE BACKGROUND
I’m a licensed therapist, and that training shapes everything I do here. Sparking Change is a coaching company, though, not a therapy practice. I bring a clinician’s understanding of stress and behavior change to men who would never book a therapy appointment.
I’ve spent years working with men who have seen the specialists, tried the protocols and still feel stuck. They have good careers, they train, and their families count on them. Underneath, they’re running on fumes, with sleep that doesn’t restore them and stress that wears down their health, their patience and their marriages.
The fitness industry tells these men to train harder. The wellness industry tells them to slow down. Neither looks at the whole man, so I built Sparking Change: one-on-one coaching and small-group retreats that do.
Why This Works
When Other Things Have Not
I understand the psychology of stress, recovery, and behavior change. For everything medical, I partner with physicians who review your labs and explain what’s actually happening, not just whether you fall inside a normal range. Nutrition and training come from specialists in those fields. My job is to pull it all into one plan you’ll actually follow.
I also know what it’s like to be a man who won’t show up for something that feels disconnected from real life, so the program is built to fit around yours.
You get straight answers, a clear plan and someone checking in every day.
Joey Outside the Work
HUSBAND
ATHLETE
ADVENTURER
FOODIE
⚡︎ WHAT I STAND FOR
HONESTY OVER COMFORT
I’ll tell you what you need to hear, even when it isn’t easy.
WHOLE-PERSON CARE
Your body, your mind and your sense of purpose get talked about together.
ACCOUNTABILITY WITHOUT SHAME
We track the numbers and name the patterns, without the lecture.
SUSTAINABILITY OVER INTENSITY
I’m not interested in a plan that falls apart on your first work trip. We build for the life you actually have.
CLINICAL FOUNDATION
Recommendations come from research and clinical training, not from whatever’s trending this month.
QUALIFICATIONS
Licensed Clinical Social Worker
University of Denver Graduate School of Social Work
Certified Health Coach ISSA
10+ years working with high performers
This is coaching, not therapy.
Joey is a licensed therapist. These programs are coaching. Looking for therapy? Just ask.
Referring a client is simple.
You handle your specialty. Joey pulls sleep, stress, exercise, food and life at home into one daily plan, and keeps it going between your appointments.
Send him our way
Have your client book a free 30-minute call, or call us and we’ll reach out.
Joey checks the fit
On the call, Joey learns what’s going on and tells both of you honestly whether coaching is the right next step.
You stay in the loop
With your client’s consent, you get updates. Your role doesn’t change. We fill the gaps between your visits.